About Growth Column.
Growth Column Consulting fixes the systems that record, move, and follow up with a small business's leads: the tracking that counts them, the automations that carry them, the email that answers them. The premise is that an owner-led business often needs less new marketing than it thinks, and more of the leads it already generates to stop leaking somewhere between the customer and the ledger.
The name is the point. In your ledger there's a column where growth would show up if the leaks were closed. Everything we fix reports to that column: what ran, what it cost, what came back.
Who does the work
Rob Beachum has spent twenty-five years in marketing. For the last seven he has run the marketing department of a leadership-education company, where conversion tracking, analytics, lead automation, and the campaigns that depend on them are what he builds, watches, and fixes every day. Before that he founded and ran a digital agency serving small businesses, and earlier launched a national communications company. He has an M.S. in Marketing.
The person you email is the person who scopes the work, does it, and walks you through it.
How Growth Column is built
Small on purpose. Two named fixes at printed prices are the front door. The execution behind them is systematized, which is what makes flat fees possible. Beyond the fixes, Growth Column takes on strategy, measurement, and done-for-you marketing operations, scoped case by case under the same rules: what that looks like.
Tell us what's going wrongEvery inquiry is answered within one business day, by the person who does the work.